The flat display of the MMI system is realized as a retractable system in the show car. When the ignition is activated, it extends horizontally from a slot above the central air register before moving in an elegant arc into a vertical, easy-to-read position.
The high quality of the materials and manufacturing-level fit and finish are obvious when looking around the interior of the Audi Sportback concept and when touching the surfaces. The interior trim is almost completely in leather: from the headlining, dashboard, doors and the entire seat upholstery all the way through to the trunk, with the leather stitching underscoring the vehicle’s design language. The large wood trim strips on the instrument panel, center console and doors are machined from oak blockboard and sport a delicate horizontal pattern of light and dark lines.
With its surfaces of piano lacquer and brushed aluminum, the MMI control unit also adds to the exceptional exclusivity of the interior. The attention to detail even extends to the door opener: Its shape is a nearly perfect reflection of the distinctive lines of the small rear side window – giving the interior and exterior formal unity.