Participation in motorsport was one of the most important success factors for all four brands. Horch’s victory in the Herkomer Run of 1906, Audi’s series of wins in the 1912, 1913 and 1914 Austrian Alpine Rallies etc. – all these triumphs added to the brands’ reputations. In addition, the experience gained in motorsport has, even in recent years, helped Audi to stay ahead of the field in terms of advanced technical design.