Audi UK sees itself as a pacesetter in progressive technology and is
actively involved with a variety of cultural and sporting events and teams, lending its support to British skiing, polo and to motorsport.
It’s not just the top UK teams who are getting behind the wheel of an Audi. The marque is also being driven by players from the world’s
most successful club – Real Madrid – and Germany’s leading team,
FC Bayern Munich. The mission of the Audi brand – named one of the ‘coolest of the cool’ in a recent UK poll – is to forge partnerships
with other globally successful and prominent brands.
Regardless of whether in the sports or cultural sector – Audi’s commitments support people who are following a vision, in fields providing a new stimulus – like Audi itself as one of the leading manufacturers of high-quality vehicles. This includes sports sponsoring and cultural funding. It’s about fulfilling a desire to work with the best in the world.