However, such a busy schedule doesn't leave much time for the pursuit of new business. So far her company has grown organically, but Elizabeth is keen to make some new connections, which is why she's decided to try out speed networking – a new meeting format designed to accelerate the process of making business contacts, for professionals who are short on time.
To this end, Elizabeth makes herself comfortable in the back of our Audi A7 Sportback, and we chauffeur her to a five-star West End hotel, where a 20/20 Speed Networking event is being held. Before stepping out of the car, she picks up her computer, which is stowed in the laptop bag mounted behind the passenger seat – a feature of the Audi business pack. She is then greeted by Wes Mendy, the organiser, who ushers her inside before explaining the set-up. 'Speed networking is basically speed dating for business people,' he says. 'We fill a room with professionals, usually divided into two groups – those who want a service, and those who need a service. One group sits down at a desk and the other group sits opposite them. People get 10 minutes to pitch their work face to face, before a bell rings and they move on to the next desk. It's an extremely efficient way of doing business. In less than a couple of hours, professionals can have more than 20 interesting meetings. Our success rates are incredibly high.'