On board the Audi Q2 Edition No. 1 we are driving today it takes less than 10 minutes to go from the pub to the St Austell Brewery, where the ale is made, in the small town’s centre. This company was originally founded in 1851 by Cornishman Walter Hicks and is still owned and run by the family. In 2017 it posted record turnover figures of 153 million and employs nearly 1600 people. At the heart of this success lies Tribute Ale, its 4.2 per cent Cornish pale ale, which represents more than two thirds of the its sales.
‘Tribute was the brainchild of our head brewer Roger Ryman,’ explains St Austell Marketing Director Jeremy Mitchell. ‘Roger created Tribute to celebrate a solar eclipse and it went on to be a wild success.’