“When we approach a piece of perspective art we have a very clear idea of what the picture’s going to look like, we draw a cross in the ground and that’s our vanishing point which is the place where the viewer stands.
“Then, rather than creating a rectangular picture, we’re painting within a fan and stretching the image so that when you look through a camera, it ‘pops up.’
“The challenge was, a lot of the new details on the car are towards the top of the picture and that’s where the perspective means that things are stretched the most. So we have to be very precise about that.”
But that wasn’t the only challenge the team were set.
“We normally try to make a picture work within the space. But here, Audi specifically wanted to make it work within the dimensions of people’s phone screens. That’s a completely new experiment.”