Audi City London

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Audi City London

As soon as you walk into Audi City London you know you’re in for a unique experience. The impressive contemporary showroom format in Piccadilly, one of a handful in the World, uses state-of-the-art technology to make clever use of precious Inner City space - bringing us even closer to our customers. The awe inspiring technology walls use Connect technology to put you in the driving seat. The friendly Audi Specialists will guide you through the entire Audi range using the touch screen tables, where you can build your own Audi in realistic 1:1 scale, being able to see every combination available – a truly unlimited experience! Once you have created your Audi you can view it on the customized Connect screens where you can view your Audi in even more detail, being able to rotate the car and zoom in – seeing every aspect of your new Audi in exquisite detail. Audi City combines the best of both worlds, a digital product presentation and the personal contact with our team.

Of course, you’ll be able to configure your new car here at Audi City interactively – but it’s not just about the technology. Audi City is a place for our customers.

Walking downstairs, there is more to see. Two impressive private consultation suites flank a cozy lounge area, where customers can indulge in complimentary tea and barista coffee whilst relaxing and watching the exciting Audi movies, and viewing the beautiful Audi lifestyle range.

When entering the luxurious consultation rooms there is even more detail. The tactile experience enables you to get even closer to the impressive Audi range, enabling the customer to see all equipment options - with paint and fabric swatches, allowing you to view your choices in the ‘flesh.’

In addition to the impressive facilities available at Audi City London, our off-site Service Centre, Victoria Audi - the only central London Audi service Centre - can be found only two miles away, at Ecclestone Place. Victoria Audi provides the full range of Audi servicing, with Customer care as the number one priority.

We look forward to welcoming you to our exciting showroom soon, for an Audi experience you’ll always remember.

Raju Sailopal,
Head of Sales, Audi City

Audi City London

74-75 Piccadilly

Tel: 020 3441 0990
Fax: 020 7495 9018


  • Follow M4 (sign posted Central London)
  • Continue forward onto the A4 (signposted Central London)
  • At Hyde Park Corner Junction, continue forward through underpass (signposted The City, West End, Piccadilly Circus)
  • Turn Left onto Stratton Street
  • Turn Right onto Berkeley Street
  • Audi City can be found on your right, just before the traffic lights, next to Starbucks Coffee

Please contact a member of the team for more information on 020 3441 0990 or email: