As required, the augmented reality head-up display projects the speed and other information relevant to the driver from equipment such as assist and navigation systems, as well as warning messages onto the windscreen, thus producing a virtual image in the driver’s direct field of vision. In addition to the classic head-up display area for displays such as speed, the augmented reality head-up display offers a second display area that allows display content to blend with the real surroundings thanks to the considerably larger image and the large projection distance. This enables information to be presented even more intuitively and makes it easier for the driver to understand information quickly and with minimum distraction. The augmented reality display can be activated/deactivated separately. The display position can be adjusted to suit the user. (height adjustment)