New Audi TT on course for spiritual Isle of Man homecoming

Apr 25, 2008

The latest and most powerful model in the iconic Audi TT range – the new 272PS TTS – will make a fittingly dynamic debut in Britain.

The race, first staged in 1905, is an event in which machines from one of Audi’s founding companies have competed with considerable success. It will be held from 24th May to 6th June.

Peter Duffy, Audi UK’s Head of Marketing, commented, ‘Having been supporters of the British Superbike Championship in recent years, we’re now delighted to be associated with the Isle of Man TT races and to be able to play an active part in this world famous event.

‘The Isle of Man held the very first Tourist Trophy event in Britain and became an integral part of Audi’s heritage in its days with NSU. We look forward to writing the next chapter in our company’s history with the public showing of the new Audi TTS on the island.’

For two weeks every year, the world focuses on the Isle of Man as the finest motorcycle road racers test their skills on more than 37 miles of public roads. Audi UK is supplying eight cars from its impressive product range to manage the running of the event, including vital course inspection and road opening duties.

Adrian Earnshaw, Minister for Tourism and Leisure, Isle of Man Government, said, ‘It is a great opportunity to have Audi as our Official Car Partner, especially considering the Audi TT sports car is named after the event.’

The Audi TT was first shown as a concept car at the 1995 Frankfurt Motor Show and was immediately lauded for its ultra-modern, yet seemingly timeless, interpretation of classic sports car design. It was created in homage to the legendary Tourist Trophy motorcycle races, in which riders from NSU, one of the four companies which joined forces to form Audi, began campaigning in 1911.

Audi has a rich motorsport heritage and the brand continues to enjoy great success in the disciplines in which it competes to this day. Apart from its early activities involving NSU and the Auto Union Grand Prix cars, Audi has been involved more recently in world rallying – changing the face of the sport with its quattro® four-wheel drive – and in the Le Mans 24 Hour race, which it has already conquered twice with its diesel-powered sports car prototypes.

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