Cookie Policy > Legal & Privacy > Audi UK
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Audi.co.uk Cookie Policy
When you first visit Audi.co.uk, we will ask you to select your preferences for the cookies that are placed on your computer or device. Please be aware however, that you are unable to opt out of ‘necessary’ cookies, which allow us to distinguish you from other users when you visit our website and ensure our website functions correctly on your device. You can view and update your cookie preferences at any time by clicking the button below. Please note if you change your mind and revoke your consent from any category at a later date you may need to clear your cookies and delete your temporary internet files for all items to be removed from your device.
To manage your cookie settings, please select the icon in the bottom left hand corner of the screen.
To manage your cookie settings, please select the icon in the bottom left hand corner of the screen.
What Are Cookies?
A cookie is a very small text file that is saved to the hard drive of your computer or device (such as your mobile phone or tablet) when you access a website. Cookies are a well-known technology that is used by most websites in order to make the website work, or work more efficiently. Cookies do not harm your device. Our cookies collect information anonymously, so they cannot be used to personally identify you directly.
What do Cookies do?
Cookies enable us to collect information on a number of things, including recognising your device (so we can display the mobile version or tablet version of our website if you are viewing on a mobile device). Cookies also show us how you use Audi’s website and which pages you visit and allow us to customise your experience. They also provide information that helps us monitor and improve our website's performance.
How do Audi use Cookies?
We have divided our cookies into categories, and you are able to customise which cookies you allow onto your device, by category. You can also view a full list of Audi’s cookies and third-party cookies that are used on this website in the table below. Please note some third party cookies may be enabled on your device when you engage with content from external platforms which is embedded in our website (for example, Youtube video player).
Necessary
These are the cookies that are essential for our website to operate effectively. They include cookies that allow you to access restricted areas of our website, or remember your cookie preferences. Necessary cookies can only be disabled by changing your internet browser settings, although this may mean our website will not display or function properly.
Analytics
These cookies allow us to recognise and keep track of and analyse the number and location of visitors to our website and your browsing activity on it. This allows us to improve the functionality and design of our website, for example by ensuring you can easily find the content you are interested in. As these cookies collect IP addresses, we can obtain a truer picture of our traffic by excluding certain types of visitors from our measurements using these addresses.
Functional
Functional cookies are used to help our website and related third party services remember how the website and those services look or behave for you based on your preferences. These cookies also remember how you configured a particular feature to your liking for subsequent visits. For example, these cookies may help to remember your preferred currency, region, language, profile or page layout or colour theme.
Marketing
Marketing cookies are third-party cookies, pixels, web beacons and other storage technologies (including from Facebook) which are used to provide you with advertisements that are relevant to you and your interests and for measurement purposes. This may result in you seeing these advertisements on our website and on other websites you visit. If you disable Audi’s marketing cookies, you will still see advertisements when you view our website, or other websites, but these will not be personalised to you.
Personalisation
We use these cookies to understand how you engage with our website across all your devices, this includes recording your browsing habits and activity. This information is used for profiling purposes and to help identify you, so that we can show you personalised content, both on our website, applications, via email and in other contexts, such as on other websites or through other channels.
Your consent
Cookies and associated personal information used for essential purposes
In accordance with data protection laws, we do not request your consent to use these cookies as they are necessary to ensure this website works properly.
Cookies and associated personal information used for non-essential purposes
We will only store or read cookies on your device for non-essential cookies and process associated personal information (or allow our third party services providers and partners to do so) if you have given, and not withdrawn, your consent. We request this using the cookie tool that appears when you visit any page of this website.
How to provide your consent for non-essential cookies and associated personal information
When you visit this website for the first time, you will be prompted with a request to provide your consent for non-essential cookies and the personal information we receive as a result of their use. You can consent to all non-essential cookies or choose to consent to cookies by their individual categories of purposes of use by selecting, in each case, by selecting the appropriate option.
If you do not provide your consent for these cookies, we will neither use them nor process any personal information in connection with them. Consequently, your provision of any personal information associated with the cookie is voluntary and you may withdraw your consent at any time. Any use of the cookie or associated personal information before you withdraw your consent will be valid and lawful. Please see our Privacy Statement for further information regarding your data protection rights.
Privacy Statement
If you do not provide your consent for these cookies, we will neither use them nor process any personal information in connection with them. Consequently, your provision of any personal information associated with the cookie is voluntary and you may withdraw your consent at any time. Any use of the cookie or associated personal information before you withdraw your consent will be valid and lawful. Please see our Privacy Statement for further information regarding your data protection rights.
Withdrawing your consent to cookies
You may withdraw consent that you have previously provided for cookies in one of three ways depending on the type of cookie:
→ Using the cookie tool we make available from this website. You can access the cookie tool by clicking “Manage your cookie settings” in this Cookie Policy and withdraw your consent by setting the option for the relevant category of cookie to the “off” position. Please note email tracking cookies cannot be turned off using this tool.
→ Adjusting the settings in your web browser. Most web browsers are set by default to accept all cookies. However, you may have the option to configure your web browser settings in such a way that the cookie information is displayed before storage, or to categorically reject them. You can find details on the various available settings for cookies and related changes for the most common web browsers by clicking on the relevant link below:
- Google Chrome: https://support.google.com/accounts/answer/61416?hl=en
- Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
- Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Opera: http://www.opera.com/help/tutorials/security/privacy/
- Safari: https://support.apple.com/kb/PH19214?locale=cs_CZ&viewlocale=en_US
Please note that any change to your web browser settings will only apply to the particular web browser for which you have adjusted your settings. If you use more than one web browser on a device, you must change the settings separately for each browser and, depending on the browser, for each device. Additional information regarding cookies may be available within the “help” feature of the browser or operating system or the operating manual for your device.
→ Using tools provided by the following industry bodies for opting-out of third party cookies for targeted advertising:
- Network Advertising Initiative: https://optout.networkadvertising.org/
- Digital Advertising Alliance: http://www.aboutads.info/choices
- European Interactive Digital Advertising Alliance: https://www.youronlinechoices.com/
→ Using the cookie tool we make available from this website. You can access the cookie tool by clicking “Manage your cookie settings” in this Cookie Policy and withdraw your consent by setting the option for the relevant category of cookie to the “off” position. Please note email tracking cookies cannot be turned off using this tool.
→ Adjusting the settings in your web browser. Most web browsers are set by default to accept all cookies. However, you may have the option to configure your web browser settings in such a way that the cookie information is displayed before storage, or to categorically reject them. You can find details on the various available settings for cookies and related changes for the most common web browsers by clicking on the relevant link below:
- Google Chrome: https://support.google.com/accounts/answer/61416?hl=en
- Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
- Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Opera: http://www.opera.com/help/tutorials/security/privacy/
- Safari: https://support.apple.com/kb/PH19214?locale=cs_CZ&viewlocale=en_US
Please note that any change to your web browser settings will only apply to the particular web browser for which you have adjusted your settings. If you use more than one web browser on a device, you must change the settings separately for each browser and, depending on the browser, for each device. Additional information regarding cookies may be available within the “help” feature of the browser or operating system or the operating manual for your device.
→ Using tools provided by the following industry bodies for opting-out of third party cookies for targeted advertising:
- Network Advertising Initiative: https://optout.networkadvertising.org/
- Digital Advertising Alliance: http://www.aboutads.info/choices
- European Interactive Digital Advertising Alliance: https://www.youronlinechoices.com/
How long do Audi’s Cookies stay on your device?
The length of time that our cookies will stay on your device varies from cookie-to-cookie. Some are known as ‘session cookies’ which will only stay on your device whilst you are viewing our website. Others cookies, known as ‘persistent cookies’ will stay on your device for a longer period. Some ‘persistent cookies’ will expire after a certain length of time, and others will stay on your device until they are deleted.
More Information?
If you would like to find out more information about cookies and their uses, or your privacy online, you may find the Information Commissioner’s website useful.
Information Commissioner
What Cookies do Audi Use?
Cookie Name |
From |
How the Cookie functions |
| incap_ses_* visid_incap_* |
Incapsula | These cookies allow us to understand and improve the technical functionality and performance of our website. |
| JSESSIONID | Audi | This cookie allows our web servers to respond to your actions while you are browsing our website. The website would not work for you without them. |
| LBCOOKIE | Audi | This cookie is necessary for load distribution via the load balancer. |
| nlbl_* | Incapsula | These cookies are generated to map a client's session to the correct backend server. |
| ttec_dwf_guid | TTEC | This cookie provides the Live Chat too with the ability to remember whether you have visited the Live Chat tool in the past. This information is provided to an agent if you choose to speak to one. |
| ttec_dwf_sessions | TTEC | This cookie allows users to ineract with our Live Chat tool. This cookie allows the chat to persist. |
| connect.sid | TTEC | This cookie is an authorisation token which allows users to interact with our Live Chat tool. This cookie is removed once the session is disconnected. |
| sat_track CookieControl |
Audi | These are used to store your preferences regarding cookies (for example if you have opted-out to any specific cookies being set). Without these we would not be able to remember and fulful your request. |
| dpu-ing | Audi | Stores session information for the Configurator application. |
| visitor_id936873-hash | Audi | This cookie is used for security purposes to ensure that a malicious user cannot fake their visitor status and access corresponding information. |
| Pi_opt_in936873 | Audi | This cookie enables us to ensure we meet the requirements of your consent preferences for tracking cookies. |
| Cookie Name | From | How the Cookie functions |
| visitor_id | Survicate | Survicate's user identifier. This cookie is used to understand if the user should see a feedback survey to help us to improve in future. |
| ABTest | Survicate | Used to group users into different segments so that we can display multiple variations of a user feedback survey at once, allowing us to optimise the response and completion rates of our surveys on the website. |
| csrfCookie | Sophus3 | Live Chat Video Scheduler: used for fraud protection. |
| ea_session | Sophus3 | Live Chat Video Scheduler: used to identify the session. |
| io | Sophus3 | Live Chat Video Scheduler: used to maintain the video connection. |
| s3_user_did / lz_user_did | Sophus3 | Used to generate statistical data about the website visitor's usage of the website. |
| s3_userid / lz_userid | Sophus3 | Used to generate statistical data about the website visitor's usage of the website. |
| s3_visits / lz_visits | Sophus3 | Used to identify how often the website visitor already visited the website. |
| _ens_lc | Audi | Number of visits, click behavior, usage streams to improve the content of the website. |
| _ens_perf _ens_sid |
Audi | Optimisation / improvement of the functions of the website. |
| _ens_vn | Audi | Storage of previously visited website, number of visits to the website. |
| _ens_prev | Audi | Number of visits, click behavior, usage flows to improve the content of the website. |
| s_fid s_sq s_cc s_vi |
Adobe | These cookies enable our website analytics which help us understand how users are browsing our website. We use this information to better understand how people are using our site and identify improvements we can make to improve customer experience. |
| AMCV_* AMCVS_* |
Adobe | These cookies enable our website analytics which help us understand how users are browsing our website. We use this information to better understand how people are using our site and identify improvements we can make to improve customer experience. |
| ab u |
Neustar | These cookies are used to collect information about website visits, anonymously constructing information about customer sequences and journeys. They enable us to assess performance, measure return on investment and improve media channel effectiveness. |
| IDE DSID |
These cookies are from Google and are used for a variety of reasons including capturing your location when you are using Google Maps, storing user preferences, protecting users data from unauthorised access and for personalising and measuring the effectiveness of Google advertising. | |
| visitor_id936873 | Audi | This cookie is used to identify who is using our webforms and landing pages, which we use as part of our website analytics activities to understand how users are browsing our website. |
| lpv936873 | Audi | This cookie prevents us from inadvertently treating multiple page views from the same user as being page views from unique users. |
| pardot | Audi | This cookie works in conjunction with our other analytics cookies to identify an active session which helps us to track pages visits and browsing sessions. |
| _cs_id | ContentSquare | ContentSquare’s user identifier. |
| _cs_s | ContentSquare | Number of pageviews within the running session for ContentSquare Solution. |
| _cs_vars | ContentSquare | Stores the URL-encoded custom variables from the session. |
| _cs_ex | ContentSquare | Exclude visitors from the data collection. |
| _cs_c | ContentSquare | User consent status. |
| _cs_optout | ContentSquare | Exclude visitors from the collection. |
| _cs_mk | ContentSquare | Google Analytics and Adobe Analytics integrations matching key. |
| _ga_KQ0LXFE7ZV | Modix | This cookie is used to store and count pageviews for the purpose of statistics. |
| s_ecid | Modix | This cookie is used to store and track interactions. |
| Cookie Name | From | How the Cookie functions |
| s3_last_visit / lz_last_visit | Sophus3 | Used to determine when the website visitor last browsed the last time. |
| ac_hid | Audi | The configurator generates a random ID for the browser of the current user for recognition. |
| lang | Used to remember the users language setting. | |
| PLAY_FLASH | Used to display messages on page transitions (for instance, when a form is completed). | |
| PLAY_LANG | Language setting. | |
| PLAY_SESSION | Store session information. |
| Cookie Name | From | How the Cookie functions |
| ac_hid | Audi | The configurator generates a random ID for the browser of the current user for recognition. |
| dcdata | Audi | Optimisation / improvement of the functions of the website Individualised advertising on the website / personalised product proposals (targeting), creation of user profiles, statistical evaluations. |
| fr c_user datr lu xs spin _fbp |
These cookies are used by Facebook to deliver, measure and improve the relevancy of ads shown either on Facebook or other digital platforms powered by Facebook. | |
| bcookie BizoData BizoID BizoUserMatchHistory bscookie L1c li_gc UserMatchHistory AnalyticsSyncHistory lidc |
These cookies are from LinkedIn and are used for a variety of reasons including remembering user preferences (such as the users selected language), tracking the use of embedded services and for personalising and measuring the effectiveness of LinkedIn advertising. | |
| lms_analytics | Used to identify LinkedIn Members off LinkedIn for analytics. | |
| lms_ads | Used to identify LinkedIn Members off LinkedIn for advertising. | |
| liap | Used by non-www.domains to denote the logged in status of a member. | |
| aam_uuid | Set for ID sync for Adobe Audience Manager. | |
| AMCV_14215E3D5995C57C0A495C55%40AdobeOrg | Unique Identifier for Adobe Experience Cloud. | |
| li_sugr | Used to make a probabilistic match of a user's identity outside the Designated Countries. | |
| _guid | Used to identify a LinkedIn Member for advertising through Google Ads. | |
| _gcl_au | Used through Google Analytics to understand user interaction with the site and advertising. | |
| AMCVS_14215E3D5995C57C0A495C55%40AdobeOrg | Indicates the start of a session for Adobe Experience Cloud. | |
| AnalyticsSyncHistory | Used to store information about the time a sync took place with the lms_analytics cookie. | |
| UserMatchHistory | Used for id sync process. It stores the last sync time to avoid repeating the syncing process in a frequent manner. | |
| li_fat_id | Member indirect identifier for Members for conversion tracking, retargeting, analytics. | |
| li_giantVarious | Indirect identifier for groups of LinkedIn Members used for conversion tracking. | |
| li_mc | Used as a temporary cache to avoid database lookups for a member's consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side. | |
| gt | This cookie is for external app functionality and authorisation. | |
| _twitter_sess | This cookie is for user sessions. | |
| _ga | Google Analytics. | |
| guest_id_marketing | This cookie is for marketing when logged out. | |
| _gid | This cookie is for tenor integration and/or analytics. | |
| ct0 | This cookie is for authentication. | |
| kdt | This cookie is to authenticate a known device. | |
| guest_id_ads | This cookie is for advertising when logged out. | |
| twid | To store if the user has seen embedded content. | |
| _gclxxxx APISID id SAPISID SID _gcl_au test_cookie |
Used by Google's CM, SA360, and DV360 platforms to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | |
| __utmvc | These cookies are used to collect information about how visitors use our website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. | |
| ar_debug | This cookie is used to store and track conversions. | |
| IDE DSID |
Campaign Manager accurately tracks advertising delivery and on-site actions. The cookies allow these data sets to be matched together, attributing the on-site actions to the advertising delivery and successfully de-duplicate these conversions across a holistic path to conversion. | |
| ab u |
Neustar | These cookies are used to collect information about website visits, anonymously constructing information about customer sequences and journeys. They enable us to assess performance, measure return on investment and improve media channel effectiveness. |
| _tq_id {variable id} | TVSquared | Aids reporting of site visits and actions for analytical reporting to TV Squared.
|
| SEUNCY | Semasio | Data from tracking points is derived and stored in pseudonymous user profiles, using a cookie that is set in the user's browser for user identification. |
| TDCPM TDID |
The Trade Desk | These cookies are used by a third party advertising trading platform. They contain a unique randomly-generated value that enables the platform to distinguish browsers and devices. It is matched against information, such as advertising interest segments and histories of ads shown in the browser or device, to determine which ads you will see. |
| EDAAT | The Trade Desk | This cookie stores a temporary security token used only on EDAA opt out pages. The European Interactive Digital Advertising Alliance (EDAA) manages the European self-regulatory programme for Online Behavioural Advertising (OBA). They manage one of the methods of opting out of tracking via the ad choices icon. |
| TTDOptOut | The Trade Desk | This cookie stores a static value recording the user's choice to opt out. It should be exclusive of the other cookies, so The Trade Desk will not have an ID on the browser when the TTDOptOut cookie is present. |
| tt_viewer | Teads | This cookie enables Teads to confirm if users visiting audi.co.uk are known by Teads. |
| TFPAI | Teads | TFPAI is an abbreviation for Teads First Party Auction ID. It serves as a bridge to associate a user's click on an advertisement with their subsequent visit to a website. When a user clicks on an ad, the CLICK ID (also known as Auction ID) is relayed to the destination website through URL decoration and subsequently stored in this cookie. |
| TFPSI | Teads | TFPSI represents Teads First Party Session ID. By using this cookie, Teads can enhance the accuracy and reliability of its measurements, leading to better insights into session metrics such as qualified visit rates and pages viewed. Additionally, it improves our ability to capture and segment traffic more effectively, offering valuable insights into our performance relative to competitors. |
| ar_debug | Teads | This cookie is used to store and track conversions. |
| ea el ev |
Microsoft | Provides a custom value which is passed on to Microsoft. |
| ec | Microsoft | These are needed if advertiser chooses to use custom events for conversion tracking or remarketing. |
| evt | Microsoft | Distinguishes page load event from custom events. |
| MUID | Microsoft | This is a Microsoft cookie that contains a GUID assigned to your browser. It gets set when you interact with a Microsoft property, including a UET beacon call or a visit to a Microsoft property through the browser. |
| MR | Microsoft | This cookie is used by Microsoft to reset or refresh the MUID cookie. |
_auth |
A first-party cookie that's set when you log into the Pinterest website. It makes it so you don't have to log in again on every page when you click around the site. |
|
_pinterest_ct_ua |
A third-party cookie which groups actions for users who cannot be identified by Pinterest. |
|
_pinterest_sess |
A login cookie that is used to store a user's login state within a web browser. It is updated whenever a user logs into (or out of) Pinterest. This cookie contains the user's Pinterest ID (a pseudo-random integer), along with the user's authentication tokens (iff the user is logged into Pinterest). |
|
_pinterest_ct_rt |
This cookie is set to fire whenever a user visits this website which has the Pinterest Tag installed. |
|
| ar_debug | This cookie is used to store and track conversions. | |
| tt_webid_v2 tt_webid ttwid |
TikTok | To see if the user has seen embedded content. |
| _tt_enable_cookie | TikTok | To measure and improve the performance of your advertising campaigns and to personalise the user's experience (including ads) on TikTok. |
| _ttp | TikTok |
To measure and improve the performance of your advertising campaigns and to personalise the user's experience (including ads) on TikTok. |
| OT2 | Sizmek | Advertiser - defined measurement of activities on advertiser website. |
| ActivityInfo2 | Sizmek | Conversion, attribution and ROI measurement. |
| A2 A3 A4 A5 A6 |
Sizmek | Conversion and ad view measurement; ad rotation and ad delivery sequence. |
| eboptout | Sizmek | Interest-based advertising opt-out. |
| targetingInfo3 | Sizmek | Audience engaging / re-engaging based on visits to advertiser's website. |
| U2 | Sizmek | Pseudonymous advertising ID for browser. |
| Um2 | Sizmek | Cookie syncing. |
| OT_* | Sizmek | Session cookies for advertiser- defined measurement of activity on its website. |
| ad-id | Amazon | This cookie is used by Amazon Advertising to record user actions and target website content based on ad clicks on a different website. |
| ad-privacy | Amazon | This cookie is used by Amazon Advertising to manage opt-outs. |
| AMZNTOKEN | Amazon | This cookie is used when using the hashed PII implementation to pass email, there will be a new cookie called AMZNTOKEN set. |
| smartSignals2UiD | Smart Signals | This 1st party cookie contains a unique ID which enables the identification of users across different sessions and to track certain activities on the website. This information can be used for user profiling. |
| smartSignals2UiD | Smart Signals | This 3rd party cookie contains a unique ID which enables the identification of users across different sessions and domains to track certain user activities. This information can be used for user profiling across domains where Smart Signals is integrated. |
| Cookie Name | From | How the Cookie functions |
| _one_* _one_sxvr_* |
Thunderhead | These cookies are used to help us better understand customer behaviour by tracking your individual website activity across visits and potentially across multiple devices. We may also combine this with information from other customer touchpoints outside of this website (such as Audi Financial Services) to build a fuller picture of your customer journey. This information allows us to deliver you a more personalised experience with Audi both on and off of our website through, for example, more personalised content and advertising or better targeted offers in emails. It may also allow us to target you with less advertising and marketing in some instance (for example, once you have made a purchase). If you do not accept these cookies you may still receive advertising and marketing communications from Audi but they are likely to be less relevant to you. |
| _CONV_V | Convert Insights | This cookie is used to anonymously identify the website visitor. |
| _CONV_S | Convert Insights | This cookie is used to anonymously identify the website session. |
| _CONV_R | Convert Insights | This cookie is used to anonymously identify and record how the user has accessed the website. |
| _conv_sptest | Convert Insights | This cookie enables us to assess performance of our website when we test different experiences against one another. |