Audi.co.uk Cookie Policy

When you first visit Audi.co.uk, we will ask you to select your preferences for the cookies that are placed on your computer or device. Please be aware however, that you are unable to opt out of ‘necessary’ cookies, which allow us to distinguish you from other users when you visit our website and ensure our website functions correctly on your device. You can view and update your cookie preferences at any time by clicking the button below. Please note if you change your mind and revoke your consent from any category at a later date you may need to clear your cookies and delete your temporary internet files for all items to be removed from your device.

To manage your cookie settings, please select the icon in the bottom left hand corner of the screen.

A cookie is a very small text file that is saved to the hard drive of your computer or device (such as your mobile phone or tablet) when you access a website. Cookies are a well-known technology that is used by most websites in order to make the website work, or work more efficiently. Cookies do not harm your device. Our cookies collect information anonymously, so they cannot be used to personally identify you directly.

Cookies enable us to collect information on a number of things, including recognising your device (so we can display the mobile version or tablet version of our website if you are viewing on a mobile device). Cookies also show us how you use Audi’s website and which pages you visit and allow us to customise your experience. They also provide information that helps us monitor and improve our website's performance.

We have divided our cookies into categories, and you are able to customise which cookies you allow onto your device, by category. You can also view a full list of Audi’s cookies and third-party cookies that are used on this website in the table below. Please note some third party cookies may be enabled on your device when you engage with content from external platforms which is embedded in our website (for example, Youtube video player).

These are the cookies that are essential for our website to operate effectively. They include cookies that allow you to access restricted areas of our website, or remember your cookie preferences. Necessary cookies can only be disabled by changing your internet browser settings, although this may mean our website will not display or function properly.

These cookies allow us to recognise and keep track of and analyse the number and location of visitors to our website and your browsing activity on it. This allows us to improve the functionality and design of our website, for example by ensuring you can easily find the content you are interested in. As these cookies collect IP addresses, we can obtain a truer picture of our traffic by excluding certain types of visitors from our measurements using these addresses.

Functional cookies are used to help our website and related third party services remember how the website and those services look or behave for you based on your preferences. These cookies also remember how you configured a particular feature to your liking for subsequent visits. For example, these cookies may help to remember your preferred currency, region, language, profile or page layout or colour theme.

Marketing cookies are third-party cookies, pixels, web beacons and other storage technologies (including from Facebook) which are used to provide you with advertisements that are relevant to you and your interests and for measurement purposes. This may result in you seeing these advertisements on our website and on other websites you visit. If you disable Audi’s marketing cookies, you will still see advertisements when you view our website, or other websites, but these will not be personalised to you.

We use these cookies to understand how you engage with our website across all your devices, this includes recording your browsing habits and activity. This information is used for profiling purposes and to help identify you, so that we can show you personalised content, both on our website, applications, via email and in other contexts, such as on other websites or through other channels.

In accordance with data protection laws, we do not request your consent to use these cookies as they are necessary to ensure this website works properly.

We will only store or read cookies on your device for non-essential cookies and process associated personal information (or allow our third party services providers and partners to do so) if you have given, and not withdrawn, your consent. We request this using the cookie tool that appears when you visit any page of this website.

When you visit this website for the first time, you will be prompted with a request to provide your consent for non-essential cookies and the personal information we receive as a result of their use. You can consent to all non-essential cookies or choose to consent to cookies by their individual categories of purposes of use by selecting, in each case, by selecting the appropriate option.

If you do not provide your consent for these cookies, we will neither use them nor process any personal information in connection with them. Consequently, your provision of any personal information associated with the cookie is voluntary and you may withdraw your consent at any time. Any use of the cookie or associated personal information before you withdraw your consent will be valid and lawful. Please see our Privacy Statement for further information regarding your data protection rights.

You may withdraw consent that you have previously provided for cookies in one of three ways depending on the type of cookie:

→ Using the cookie tool we make available from this website. You can access the cookie tool by clicking “Manage your cookie settings” in this Cookie Policy and withdraw your consent by setting the option for the relevant category of cookie to the “off” position. Please note email tracking cookies cannot be turned off using this tool.

→ Adjusting the settings in your web browser. Most web browsers are set by default to accept all cookies. However, you may have the option to configure your web browser settings in such a way that the cookie information is displayed before storage, or to categorically reject them. You can find details on the various available settings for cookies and related changes for the most common web browsers by clicking on the relevant link below:

- Google Chrome: https://support.google.com/accounts/answer/61416?hl=en

- Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies

- Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy

- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

- Opera: http://www.opera.com/help/tutorials/security/privacy/

- Safari: https://support.apple.com/kb/PH19214?locale=cs_CZ&viewlocale=en_US

Please note that any change to your web browser settings will only apply to the particular web browser for which you have adjusted your settings. If you use more than one web browser on a device, you must change the settings separately for each browser and, depending on the browser, for each device. Additional information regarding cookies may be available within the “help” feature of the browser or operating system or the operating manual for your device.

→ Using tools provided by the following industry bodies for opting-out of third party cookies for targeted advertising:

- Network Advertising Initiative: https://optout.networkadvertising.org/

- Digital Advertising Alliance: http://www.aboutads.info/choices

- European Interactive Digital Advertising Alliance: https://www.youronlinechoices.com/

The length of time that our cookies will stay on your device varies from cookie-to-cookie. Some are known as ‘session cookies’ which will only stay on your device whilst you are viewing our website. Others cookies, known as ‘persistent cookies’ will stay on your device for a longer period. Some ‘persistent cookies’ will expire after a certain length of time, and others will stay on your device until they are deleted.

If you would like to find out more information about cookies and their uses, or your privacy online, you may find the Information Commissioner’s website useful.