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Genuine accessories and merchandise

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Browse the range online and collect from your local Audi Centre to purchase

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Discover the range

Audi Genuine Accessories are designed for your Audi to ensure you enjoy the highest standards of quality, safety and comfort. Explore our accessories now to discover everything from car care kits and protection packs to a range of towing solutions.

In the Audi collection you can also browse a hand-picked selection of exclusive Audi merchandise, including our exciting new Audi Formula 1® collection by adidas. This celebrates our entry into the elite world of Formula 1.

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Our accessories and merchandise collection

Explore a selection of our range of lifestyle, comfort and quality accessories, professionally crafted by expert Audi engineers. Only after they have passed a demanding series of tests can they be called Audi Genuine accessories.

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    Audi Formula 1® collection

    Discover the latest Audi Formula 1® merchandise by adidas, now available via your local Audi Centre.

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  • The boot of an Audi car packed for a trip
    Audi collection

    From clothing to collectable model cars, key rings and more - we have a range of merchandise for true Audi lovers.

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  • The step of an Audi car with the logo of Q7 engraved
    Protect your Audi

    Beautiful inside and out. Protect your Audi with boot liners, mudflaps, floor mats, partition grilles and protection sills.

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  • An Audi accessorie camera on a car
    Tech for your Audi

    Never too much. Add to your Audi with tech like a universal traffic recorder dash cam, sat nav updates and tracking systems.

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  • A car towbar
    Transform your Audi

    Adventure with accessories like an electrically foldable or detachable towbar, bicycle carriers, roof bars and boxes.

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  • An open Audi Q2 door with light casting the Audi logo on the floor
    Style your Audi

    Style your Audi with a range of exterior accessories including puddle lights, dynamic hubcaps, carbon styling and rear spoilers.

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  • A child car seat with the Audi logo on it with A mum holding a baby in the background
    Child safety

    Keep your precious cargo safe and protected with child safety accessories like car seats, seat underlays and Isofix bases.

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Audi Formula 1® collection

Step into elite performance with the Audi Formula 1® collection by adidas. Race-day attitude meets everyday style, from jackets to caps, bags, jerseys and more.

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How to shop accessories and merchandise

Browse online

to view all available accessories and merchandise.

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Build your Audi

to view available accessories for the new models in our range

Build your Audi
Visit an Audi Centre

to purchase your Audi accessories and merchandise

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Audi presents, your ticket to exclusive rewards.

Audi presents is our customer loyalty programme that goes above and beyond what you already get as an Audi customer giving you access to incredible rewards and events. You’ll be invited to join Audi presents by email, but if you think you’re eligible and haven’t received an email then simply request a new one below.

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