Genuine accessories and merchandise

Browse the range online and collect from your local Audi Centre to purchase

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Discover the range

Audi Genuine Accessories are designed for your Audi to ensure you enjoy the highest standards of quality, safety and comfort. Explore our accessories now to discover everything from car care kits and protection packs to a range of towing solutions.

In the Audi collection you can also browse a hand-picked selection of exclusive Audi merchandise, including our exciting new Audi Formula 1® collection by adidas. This celebrates our entry into the elite world of Formula 1.

Our accessories and merchandise collection

Explore a selection of our range of lifestyle, comfort and quality accessories, professionally crafted by expert Audi engineers. Only after they have passed a demanding series of tests can they be called Audi Genuine accessories.

Audi Formula 1® collection

Step into elite performance with the Audi Formula 1® collection by adidas. Race-day attitude meets everyday style, from jackets to caps, bags, jerseys and more.

How to shop accessories and merchandise

Browse online

to view all available accessories and merchandise.

Build your Audi

to view available accessories for the new models in our range

Visit an Audi Centre

to purchase your Audi accessories and merchandise

A man wearing a white Audi fleece jacket walking on a busy street.
Drummers dressed up in front of an Audi car at a festival

Audi presents, your ticket to exclusive rewards.

Audi presents is our customer loyalty programme that goes above and beyond what you already get as an Audi customer giving you access to incredible rewards and events. You’ll be invited to join Audi presents by email, but if you think you’re eligible and haven’t received an email then simply request a new one below.

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