Advanced Technologies

Escape with Audi Technology

In the chaotic world we live in, the luxury technologies found across the new Audi A6, A7 and A8 are designed to help you escape.

Explore Audi Technologies

No matter how chaotic the outside world, new Audi cars provide the ultimate escape. Our technology keeps you safe and supremely comfortable. It can provide widescreen TVs, B&O 3D sound, a fridge and even a foot massage for when you really need to unwind. With a little help from an all-action martial-arts expert and an iconic funk / soul band, The Commodores, Audi presents some seriously luxurious technology. 



Cross-traffic assist rear

You’re reversing, but there’s only so much you can see in your rear and side-view mirrors. Not to worry – Cross-traffic assist rear will alert you when vehicles cross your blind spot, and even activate the brakes if necessary.


Someone ahead of you unavoidably weaves or swerves. This is where quattro all-wheel-drive comes in handy. It distributes grip where it’s needed, giving you the confidence to manoeuvre safely around wayward vehicles.


This smart technology keeps an extra eye on the road. It warns you of objects in front, applying the brakes if necessary. Whether it’s a pedestrian stepping into the road, or a car that suddenly brakes, Pre-sense will help to keep you safe.

Matrix beam

Audi Matrix LED technology is particularly clever. Fully automatic, Matrix LEDs anticipate oncoming traffic and corners. Dipping your main beam accordingly, or adjusting to fully illuminate the road as you take a bend.

Side assist

When changing lanes, you may not see what’s approaching from behind. Audi Side Assist does. Sensors pick up who’s in your blind spot and will alert you before you make your next move.

Adaptive cruise control

Until now, cruise control wasn’t traffic-suitable. With Adaptive Cruise Control, that’s changed. It will slow down your vehicle, keeping you a safe distance from the car in front - even if it comes to a sudden stop. And when the traffic gets going again, the system accelerates to resume your cruising speed.

Self-parking technology

If there isn’t a great deal of space, use your Audi self-parking technology. Taking control of the wheel for you, it will park you into tight spots with ease.