Audi Connect Terms and Conditions

An Audi vehicle with the focus on the front left wheel

PRIVACY STATEMENT

Audi Functions Store and Functions on Demand


Audi UK, a trading name of Volkswagen Group United Kingdom Limited (“Audi UK”/”we”/”use”/”our”) is committed to protecting and respecting any personal information you share with us. This Privacy Statement describes what types of information we collect from you, how it is used by us, how we share it with others, how you can manage the information we hold and how you can contact us.

 

Your Audi vehicle may come pre-installed with certain hardware and software to provide functions which can be activated individually by you through the myAudi website or app portal, (referred to in this policy and the myAudi portal as “Functions on Demand”).  You can purchase Functions on Demand through the Audi Functions Store (also known as the ‘myAudi Shop’).  Please note that Functions on Demand can only be ordered when your vehicle is online, which means that the privacy mode must be disabled.

 

The technical aspects of Functions on Demand are provided through our parent company, AUDI AG, Auto-Union-Strasse 1, 85045 Ingolstadt, Germany (“Audi AG”) who is a joint data controller with Audi UK for the processing of certain of your personal information in connection with Functions on Demand.  A controller decides why and how your personal is processed and joint controllers make these decisions together. 

 

Audi UK and Audi AG are jointly responsible under data protection laws for the processing of your personal information when you make a purchase of Functions on Demand through the Audi Functions Store. Audi UK and Audi AG have in place an agreement which sets out how we will work together in protecting your personal information and protecting your rights under data protection laws.  Please see the table at the end of this statement for details of how these companies have internally allocated their data protection responsibilities to you. Regardless of this agreement and allocation, you can exercise your rights described in this statement against Audi UK as well as against Audi AG.

 

This Privacy Statement

 

This Privacy Statement applies to the browsing, ordering, and delivery of Functions on Demand from the Audi Function Store, including the purchase process and the payment procedure. It supplements Audi AG’s Privacy Statement which sets out how it processes your personal information in connection with your myAudi account on the myAudi portal and in the infotainment menu of your vehicle. It also supplements Audi UK’s Privacy Statement.

 

The contents of this Privacy Statement may change from time to time so you may wish to check this page occasionally to ensure you are still happy to share your information with us. Where possible, we will also contact you directly to notify you of any substantial changes.

 

This version of our Privacy Statement is dated 4th September 2024.

 

What information do we collect in connection with the Audi Functions Store and Functions on Demand?

 

We collect information about you or your vehicle when you use our websites, applications and our customer service centres in connection with browsing, ordering or using Functions on Demand. We may also obtain information about you or your vehicle from our authorised Audi dealer network. Some of the information we collect does not identify you personally, but provides us with information about how you use our products and services and engage with us in relation to Functions on Demand. The information we collect includes some or all of the following:

 

Table
Your contact details and invoice dataName (including title); invoicing address; phone number; date of birth; email address.
Vehicle informationVehicle registration number; VIN.
Payment dataCredit or debit card details or other payment details such as your bank account details.
Order informationDetails of any orders between you and us, including the product; the price; your customer ID; order number; shop ID; order data; currency in which you paid; the amount of the transaction; outstanding amount of the transaction; the date and time you used our services.
Communications with usVoice recordings of calls you make to our customer service centre; “Live chat” records; survey responses; emails and any information within correspondence you send to us.
Information about how you use our websitesThe pages you have visited on our website and how long you visited us for; your IP address; your GPS location (where you have permitted access to this); the internet browser and devices you are using; cookie, pixels or beacon information (for more information please see our Cookie Policy ); the website address from which you accessed our website;
Business information

 

Where you engage with us in a business context, we may also collect your job title; company contact details (including email address); fleet size, VAT number and company details (some of which we may obtain from an online or public business directories).

We may also collect information we as part of business telemarketing activity.

 

Your details will be stored in your myAudi account and will be used in connection with your purchase of Functions on Demand. A purchase in the Audi Function Store within the vehicle is only possible if you started the purchase process within the Audi Functions Store, whether website or app versions, and the relevant contact details and invoice data have been saved within the Audi Functions Store by you and are stored in your Audi ID/ myAudi account.

 

Audi AG saves the data in your Audi ID and uses the data for the purpose of processing your order. Your details may be stored for the purpose of pre-populating information in your myAudi account for future purchases. You can view, delete or change your details in your myAudi account at any time.  The email address saved in your myAudi account is also the username for your login to myAudi and is used to identify you. You can change the registered email address in the account settings of myAudi as well as other contact details.

 

The address saved in your Audi ID will be used as the default invoice address and will be preset for future purchases in the Audi Functions Store.

 

You have the opportunity to adjust the default invoice data except for the verified e-mail address in the Audi Functions Store. Within your vehicle’s multi-media interface (“MMI”), the data cannot be changed. Any changes to the invoice address will be saved in your Audi ID and will replace the previously saved invoice address.

 

How do we use this information?

 

Audi UK and Audi AG will only process information that is necessary for the purpose for which it has been collected. There are various ways in which we may use or process your personal information. These are listed below together with the legal reason (known as the ‘lawful basis’) for processing that information under applicable data protection laws. Where the table indicates that both Audi UK and Audi AG are responsible for processing your personal information for a particular purpose, the companies are jointly responsible to you for that processing.

 

 

Table

Purpose

Description

Lawful Basis

Responsibility

Processing contact details and invoice data

We and Audi AG may process your personal information to enter into an agreement with you, complete your payment and activate the function that you have purchased.

Legitimate interests (administering our business effectively) in relation to corporate purchases

Contractual performance for non-corporate purchases

 

Audi UK and     Audi AG

Processing order details

We may use and process your personal information in connection with your order for Functions on Demand, and to fulfil and complete your orders, purchases and other transactions.

Legitimate interests (administering our business effectively) for corporate purchases

Contractual performance for non-corporate purchases

 

Audi UK

Address verification

We and Audi AG may take steps to verify your address to ensure that it exists and to ensure that it is accurate.

Legitimate Interests (administering our business effectively)

 

Audi UK and Audi AG

Safeguarding our rights

We may use your personal information to exercise and defend our rights in connection with any order for Functions on Demand.

From time to time we may carry out standardized commercial mailing campaigns using technical functionality of Audi IT-Systems. We may use your personal information for the exercise and defence of our rights in connection with those campaigns.

Legitimate interests (safeguarding our rights)

Audi UK and Audi AG

Delivery of Functions

Audi AG may process your personal information or vehicle data for the activation or operation of certain functions within Functions on Demand.

Legitimate interests (administering our business effectively) for corporate purchases

Contractual performance for non-corporate purchases

 

Audi AG

Reporting

We may report transactions for our internal purposes. If a dealer recommended Functions on Demand to you we may share your information with them.

Legitimate Interests (administering our business effectively)

 

Audi UK and     Audi AG

Tailored marketing

 

If you have provided your consent in your myAudi account, we and Audi AG will use your personal information to send marketing emails to you relating to the Audi Functions Store and Functions on Demand including emails to refresh your consent from time to time.  Audi AG may send these emails however our details will be displayed on the messages you receive.  We and AUDI AG will be responsible for complying with your data protection rights (see further below for information about your rights).

 

Consent

Audi UK and Audi AG

Keeping your marketing preferences up to date

Your transactional history for Functions on Demand purchases may be used to tailor marketing sent in respect of marketing preferences obtained from you and unrelated to Functions on Demand.

Legitimate Interests (promoting our products and services)

 

Audi UK and Audi AG

Support and customer care

 

We and Audi AG will use your contact details and invoice data when working together to support you with your queries and complaints.

Contractual performance for non-corporate purchases where we are obliged to process your personal information under our agreement with you

Legitimate Interests (supporting our customers) in all other cases

 

Audi UK and Audi AG

 

The way we use your information for Functions on Demand is in addition to the uses set out in relation to your myAudi account. See further here.

 

In individual cases we or Audi AG may process your personal information independently of the other for the purposes listed above, to which the relevant privacy statement for the company processing the information will apply.

 

How have Audi UK and Audi AG allocated their responsibilities as joint controllers?

 

The following table sets out which of the joint controllers are responsible for fulfilling data protection obligations to you where they are jointly responsible for the processing of your personal information:

 

 

Table

Data protection obligation

Audi UK

Audi AG

Providing details of a person for you to contact in relation to your data protection queries and requests

Providing mandatory privacy information to you about the processing of your personal information and your rights

Handling your requests to access your personal information

Handling your requests to correct your personal information

Handling your requests for erasure or restriction of processing of your personal information

Handling your requests to transfer your personal information to you or another controller in a structured format

Handling your objection requests in relation to the processing of your personal information

Notifying personal data breaches affecting your personal information to the relevant regulator and to you

Handling your requests to withdraw your consent to processing of your personal information

 

How do we share this information?

 

We do not sell your information to third parties, but we do work closely with our authorised Audi dealer network and with third party suppliers who fulfil business activities for us (like payment service providers, marketing, events and market research etc.).

 

In particular, we work with J.P. Morgan Mobility Payments Solutions S.A. (“MPS”) (161, Rue du Kiem L-8030 Strassen, Luxembourg) (“MPS”), the payment service provider, for the payment of Functions on Demand. When you make a purchase, MPS will collect and use your personal information, including your payment information. You will be asked to register directly with MPS, but in relation to your first purchase Audi AG will share your personal information with MPS. Audi AG and MPS will be jointly responsible for processing payment information. Further details about the processing of your personal information by Audi AG and MPS.

 

We may also from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf: tracking service providers (see cookies and user tracking), web agencies, hosting providers, and our legal and other professional advisors. We will also share your information with our authorised Audi dealer network in situations where we need to pass your information to them in order to manage any request or complaint you have made to us. For example, where you notify us about an issue with Functions on Demand, we will need to share your personal information with your Audi dealer so that they can assist in the resolution of the issue.

 

We may pass your personal information to third parties (such as law enforcement or security authorities) if there is a legal obligation for us to do so.

 

We take steps to ensure that any third parties who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to anonymise your information or use aggregated non-specific data sets wherever possible.

 

Due to the international nature of our business, there may be some instances where your information is processed or stored outside of the UK and EEA. In those instances, we will ensure that appropriate safeguards are in place for that transfer and storage as required by applicable law. Please see each company’s individual privacy statement for further details.

 

How long do we keep your information for?

 

We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.

 

If we have a relationship with you (e.g. you are a customer of Functions on Demand), we hold your personal information for a period of time from the date our relationship ends, in accordance with the laws that apply in the UK and Germany. Further information about retention of your personal information can be found in the myAudi privacy statement

 

The only exceptions to the periods set out in the myAudi privacy statement are where:

 

  • the law requires us to hold your personal information for a longer period, or delete it sooner; or
  • you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law (see further ‘How can I manage the information we hold about you’ in ourAudi UK privacy statement).

 

How can I manage the information we hold about you

 

You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within 1 month after we have received any request (including any identification documents requested).

 

You have the right to:

 

      1. Ask for a copy of the information that we hold about you;

 

      2. Correct and update your information;

 

      3. Withdraw your consent (where we rely on it). Please see further ‘How do we use this information’ in our Audi UK privacy statement;

 

      4. Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process the information. We will always take into account your interests rights and freedoms. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object;

 

     5. Erase your information (or restrict the use of it), provided we do not have any continuing lawful reason to continue to use and process that information;

 

     6. Transfer your information in a structured data file (in a commonly used and machine-readable format), where we rely on your consent to use and process your personal information or need to process it in connection with your contract.

 

You can exercise the above rights and/or manage your information by contacting us using the details below. You can exercise your rights against us, or Audi AG, or both.

 

Contacting Us

 

By post: Executive Office, Audi UK, Volkswagen Group United Kingdom, Yeomans Drive, Blakelands, Milton Keynes, MK14 5AN.

 

By email: customer.services@audi.co.uk. 

 

By phone: 0800 699 888 

 

If you have any specific data protection concerns or complaints, you can address these to our Data Protection Team at: dataprotection@vwg.co.uk.

 

Contacting Audi AG

 

By Post: Audi AG, DSGVO-Betroffenenrechte85045 Ingolstadt, Germany.

 

By email: datenschutz@audi.de.

 

You can exercise the data protection rights described above by contacting Audi AG here (and by choosing the English language option).

 

Contacting the Information Commissioner’s Office or the Bavarian State Office for Data Protection Supervision

 

If you are unhappy, you have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office, the data protection regulator in the UK, are below:

 

Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

 

By Phone: 0303 123 1113.

 

By email: casework@ico.org.uk

 

The address of the data protection supervisory authority responsible for Audi AG is: 

 

Bavarian State Office for Data Protection Supervision, Promenade 27 (Schloss), 91522 Ansbach, Germany.

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