New technologies and services require new operating concepts. We used to turn, press and pull buttons and knobs; now we scroll, tap and speak. But the most important thing is intuitive operation.
Clearly structured, intuitive and easy-to-understand operation is one of the main standards set at Audi. In all our vehicles, the driver is incorporated perfectly into the cockpit and can safely read and operate the large instruments at a glance.
This manifests itself in particular with one of the latest Audi connect services – the Audi point-of-interest search with voice control. The integrated speech recognition system can be activated by a button on the multifunction steering wheel making its operation even more convenient.
What is accepted as the norm at Audi is the result of extensive development work. Several teams develop and optimise the ‘feel’ of each control that the driver interacts with and ensures that the appropriate acoustic feedback is given. In doing so, our engineers do not rely solely on their own knowledge but also on the know-how of our customers: the findings from driver and user surveys are directly integrated into the development process.
Intuitive operation can now be experienced in Audi vehicles, for example with the Audi MMI® and MMI® touch with voice entry.