The side view of the new Audi Concept C.

Please note the vehicle shown is a concept vehicle that is not available as a production vehicle.

Strive for clarity

Audi has always been a daring brand.

Our new design philosophy “The Radical Next” will inform every aspect of our experience. At its best, Audi is an unmistakable combination of clarity, technicality, intelligence, and emotion.

Clarity is a way of life

British actor and director Harris Dickinson embodies the belief that imagination and risk-taking fuel growth — making him the face of the “Strive for Clarity” campaign.

The Audi Concept C presents a concrete vision of what’s to come.

This is a first manifestation of our new design philosophy and an embodiment of our four design pillars: Clear, Technical, Intelligent, Emotional.

Front view of the new Audi Concept C from a slightly elevated perspective.
Close up top view of the new Audi Concept C.
Front view of the new Audi Concept C.
Rear view of the new Audi Concept C.
Close up side view of the new Audi Concept C.
A detail shot with the Targa-Hardtop of the new Audi Concept C.
Interior of the new Audi Concept C.

Defined by geometric logic: The interior of the Audi Concept C is both structured and emotionally resonant.

Can’t wait for the Concept C?

Meet our high performance road cars.

Register for updates

Sign up below to receive the latest news from Audi including concept cars, new models, technology, prize draws & offers. If you’re an Audi owner, you’ll be invited to Audi presents where you’ll receive access to exclusive events, amazing partner offers and incredible giveaways.

Loading..