
Please note the vehicle shown is a concept vehicle that is not available as a production vehicle.
Strive for clarity
Audi has always been a daring brand.
Our new design philosophy “The Radical Next” will inform every aspect of our experience. At its best, Audi is an unmistakable combination of clarity, technicality, intelligence, and emotion.
Please note the vehicle shown is a concept vehicle that is not available as a production vehicle.
Please note the vehicle shown is a concept vehicle that is not available as a production vehicle.
Clarity is a way of life
British actor and director Harris Dickinson embodies the belief that imagination and risk-taking fuel growth — making him the face of the “Strive for Clarity” campaign.
The Audi Concept C presents a concrete vision of what’s to come.
This is a first manifestation of our new design philosophy and an embodiment of our four design pillars: Clear, Technical, Intelligent, Emotional.

Reduction to the essential: The Audi Concept C embodies athletic minimalism with a purity of form, precision, and solidity.
Reduction to the essential: The Audi Concept C embodies athletic minimalism with a purity of form, precision, and solidity.

Monolithic and precise: The sculptural form of the Audi Concept C looks as if it were crafted from a single piece of metal.

A confident return to the vertical: We return to the vertical forms that made us distinctive in the past: inspired by the Auto Union Type C (1936) and the third-generation Audi A6 (2004) Single frame.
Monolithic and precise: The sculptural form of the Audi Concept C looks as if it were crafted from a single piece of metal.
A confident return to the vertical: We return to the vertical forms that made us distinctive in the past: inspired by the Auto Union Type C (1936) and the third-generation Audi A6 (2004) Single frame.

A signature rear: Precisely defined volumes and a four-element light define the rear. Clean surfaces and horizontal slats underscore the car’s sporty character.

More than an aesthetic choice: Titanium stands for technical emotion, its satin lustre evokes a warm and technical elegance. A material that embodies precision, lightness, and strength.
A signature rear: Precisely defined volumes and a four-element light define the rear. Clean surfaces and horizontal slats underscore the car’s sporty character.
More than an aesthetic choice: Titanium stands for technical emotion, its satin lustre evokes a warm and technical elegance. A material that embodies precision, lightness, and strength.

A first: The Audi Concept C is the first Audi to feature a retractable hardtop. It combines the elegance of a coupé with an open-top experience.
A first: The Audi Concept C is the first Audi to feature a retractable hardtop. It combines the elegance of a coupé with an open-top experience.






