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Animation of a glittering ring with the words “The Radical Next” in the centre.

Audi Design Principles

At its best. Audi is an unmistakable combination of clarity. technicality, intelligence, and emotion. These principles are the four fundamental pillars of Audi's new design philosophy.

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    Clear

    Radical simplicity is at the heart of our approach. We achieve clarity by reducing everything to the essential. Until what remains is strong enough to withstand the future.

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    Technical

    There is no excellence without precision. We push boundaries of technology and design. We explore new materials and technologies to open up new opportunities.

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    Intelligent

    We go to extremes to break new ground. Probe at the edges of possibility. Intelligence helps us go further with less.

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    Emotional

    The outcome of `The Radical Next´ must always be an emotion: understatement that takes the breath away.

“The Audi Concept C is just a glimpse of what’s to come.

Massimo Frascella, Chief Creative Officer AUDI AG

Please note the vehicle shown is a concept vehicle that is not available as a production vehicle.

Rear view of the Audi Concept C.

Please note the vehicle shown is a concept vehicle that is not available as a production vehicle.

Top view of the rear of the Audi Concept C.

Please note the vehicle shown is a concept vehicle that is not available as a production vehicle.

Please note the vehicle shown is a concept vehicle that is not available as a production vehicle.

Please note the vehicle shown is a concept vehicle that is not available as a production vehicle.

The Audi Concept C is the first manifestation of `The Radical Next´

The embodiment of a reduction to the essential, the Audi Concept C has no unnecessary lines or features. A commitment to geometric purity and athletic minimalism in an all-electric sports car.

Discover the Concept C

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