Audi Exclusive | Audi UK

Audi exclusive

Stay individual. Stay exclusive.

Anyone who drives an Audi wants something special. Audi exclusive gives you the opportunity to turn something special into something very personal. Explore configurator to see what exclusive options are available on your chosen model and speak to your Centre for full details.

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Look. Feel. Be fascinated.
With the Audi exclusive interior packages, you can add colourful interior elements to create a truly bespoke car.
Your Audi, your way
Audi exclusive allows you to make your Audi your own - from individual paintwork¹ to our bespoke interior packs with coloured stitching.
The world has infinite colours
The gold of a sunset, the red of a wine, the green of an emerald ring – choose from a wide range of bespoke paint colours¹ for your Audi.
Look. Feel. Be fascinated.
With the Audi exclusive interior packages, you can add colourful interior elements to create a truly bespoke car.
Your Audi, your way
Audi exclusive allows you to make your Audi your own - from individual paintwork¹ to our bespoke interior packs with coloured stitching.

A work of art

^{Each of the Audi exclusive customised paint finishes is something very special. From mixing the individual colours to applying the different layers of paint - every step requires the highest precision.}

And so it continues…
The second step is the filler layer. This smooths surface irregularities and prevents cracking. The third layer is the colour paint finish. And finally, a protective layer of clear varnish is added.
How your individual colour is created
Your desired colour is created from organic and inorganic pigments as well as various binders, solvents, and additives. The organic pigments ensure the brilliance and diversification of the colours. The inorganic pigments ensure weathering stability. After a metallic finish? Metal flakes are added to create the finishing touch.
How we paint your Audi
Although the paintwork on an Audi is no thicker than human hair, it consists of at least four layers. First, a primer is applied to protect from corrosion.
And so it continues…
The second step is the filler layer. This smooths surface irregularities and prevents cracking. The third layer is the colour paint finish. And finally, a protective layer of clear varnish is added.
How your individual colour is created
Your desired colour is created from organic and inorganic pigments as well as various binders, solvents, and additives. The organic pigments ensure the brilliance and diversification of the colours. The inorganic pigments ensure weathering stability. After a metallic finish? Metal flakes are added to create the finishing touch.

Choose from numerous available custom paint finishes¹

Beautiful on the inside

^{Distinctive colours of leather and stitching on the seats, edging on the seatbelts, and piping on the floor mats, make up the decor and round off every interior to give it an extraordinary character to suit your tastes.}

Plenty of room for personality
Make your Audi unmistakably unique with an Audi exclusive RS interior design package (bi-colour) in a choice of colours (black with Crimson red, Calendula yellow, Alaska blue or Iguana green)
The story of Audi leather
The leather selection is preceded by over 30 tests including; abrasion resistance, lightfastness, shrinkage behaviour, flexural strength, tensile strength, emissions and burning behaviour.
Genuine. Refined. Durable.
To maintain the genuineness of the leather, it is gently refined using substances including vegetable dyes. This creates a material that is durable, long-lasting, and highly emotive in equal measure.
Plenty of room for personality
Make your Audi unmistakably unique with an Audi exclusive RS interior design package (bi-colour) in a choice of colours (black with Crimson red, Calendula yellow, Alaska blue or Iguana green)
The story of Audi leather
The leather selection is preceded by over 30 tests including; abrasion resistance, lightfastness, shrinkage behaviour, flexural strength, tensile strength, emissions and burning behaviour.

Choose from a variety of colours for your Audi exclusive RS interior design package (bi-colour)

Explore more

Audi exclusive exterior paint is subject to availability and may impact on the lead time of your selected Audi. Speak to your local Audi centre for full details.

Audi exclusive

Stay individual. Stay exclusive.

Look. Feel. Be fascinated.

Your Audi, your way

The world has infinite colours

Look. Feel. Be fascinated.

Your Audi, your way

A work of art

And so it continues…

How your individual colour is created

How we paint your Audi