Vorsprung durch Technik.
Three words. One all-encompassing philosophy. Progress through technology. From design to engineering to the production line. It’s the DNA that runs through every Audi.
Design
Whether it's the distinctive, aerodynamic silhouette or the ever-evolving interior aesthetics, bold design is where Audi innovation takes shape.
I believe in the emotional power of design to inspire, connect and drive change...
Massimo Frascella, Chief Creative Officer, Audi
Motorsport
Audi Sport dominated rallying and Le Mans; but with Dakar victories and Audi entering F1, racing performance is in our future, as well as our past. And our sporting DNA means that we translate motorsport technology into high performance road cars, in the form of our Audi Sport and RS range.
Technology
From intelligent lighting to quattro, from intuitive driver assistance systems to e-tron electric performance, Audi technology has one aim: ensuring a unique and advanced driving experience.
Audi Concept C
The Audi Concept C presents a concrete vision of what’s to come.
Our partners
Discover our partnerships in sport, entertainment and lifestyle who share our ethos of progress.
History of Audi
For over a century, Audi has been driven by progress. Discover the ten iconic moments that shaped Audi.
