future is an attitude

Future is an attitude

Join us on an exciting journey.

For Audi, future is an attitude. Seeing possibilities, where others see impossibilities. See how we’re striving to make our cars more sustainable, our experiences more meaningful and our technology even more intelligent.

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Progressive people

A progressive mindset and a commitment to their craft. In a new feature, some of our collaborators tell of their passion for progress and share some of the insights that have made them leaders in their fields.

Audi at the 2022 Dakar Rally

The world’s toughest endurance race. The specially developed Audi RS Q e-tron. Discover how this Audi concept marks an evolutionary leap in motorsport.

Progress times four

Moving forward means pushing boundaries. Inspiring people. And changing the world. To get there, we define progress in four ways: Sustainability, Design, Digitalisation and Performance.

sustainability

Sustainability

The future is electric. As well as offering an increasing number of battery-powered cars, like the new e-tron Sportback, we’re looking at how to increase our contribution to resolving global challenges.

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Design

Design

Audi design not only creates truly stunning vehicles but also the space for experiences. Read all about the power of innovation and inspiration in design.

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sustainability

Digitalisation

Our lives are connected. That shouldn’t stop when you climb into your car. In an Audi, it means being able to monitor your car via the myAudi app. Lock and unlock, check fuel or charge, send routes, remember where you’ve parked - and more. All from your device.

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Performance

Performance

Inspirational engineering has always been an Audi trademark. Especially for models made by Audi Sport, where the technology for cars designed for the race track finds itself in cars built for the road.

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Designing the future

Dreaming the impossible and making it real: Audi Concept cars are designed to push the boundaries towards an electric future. This is where Vorsprung durch Technik takes shape.



The future is already on the road