As you approach the building from the front, it appears to be constructed almost entirely of glass, but it provides a strictly one-way view – those on the inside can see out, but anyone outside is prevented from looking in. Once the building is fully operational, all Audi employees will have access to the entrance hall, which will serve as an exhibition area for displays of art and design.
Since 2000, the number of Since 2000, the number of new Audi Design projects has increased five-fold, and its team has more than doubled as Audi now embarks on a new design language, increasingly innovative technology and the busiest ever period in its history for new model launches. Normally the design process for a new Audi model begins five years ahead of the car’s launch, and even in the digital age the process still starts in the time-honoured way with pen and paper. In true Vorsprung durch Technik fashion, though, Audi has created a new design process known as C3, which combines CAD (computer-aided design), 3D visualisation and physical model-making (including clay modelling). This enables CAD modellers and designers to work together more effectively, and to visualise what a new model might look like at a much earlier stage.