“No, I don’t think so,” he says. “These things only work when you’ve got local people involved. I grew up a mile from here and most of the people who’ve helped us live in sight of here too. That’s really important to us.”
As the end of the day approaches and the final touches are being applied to the stage, we ask Dejan whether the Q7 met his high standards. It’s only at this point that he lets us in on a secret.
“My day-to-day car is an Audi A4,” he reveals with a wry smile. “I’ve owned three in my life. I like Audis because they’re so reliable and the quality is always great. There wasn’t really a question in my mind when Audi asked to give me a car for the day.”
FarmFest takes place on 29th and 30th July at Gilcombe Farm, Somerset. Discover more about FarmFest.
Written by Simon Vincent, Photographs by Kristina Matovic