How does understated design play a role at Oliver Sweeney?
There are two distinct ends of the spectrum. One is branding so subtle that you don’t know what it is unless you’re in ‘the club’, then [on the other end], there’s the big unsubtle logo.
We’re somewhere in the middle; our wearers don’t like obvious branding, so we try to keep it unobtrusive. We do have styling cues though—like the hand-stitched ‘OS’, or the slightly curved heels—so that you can always tell a pair of shoes are Oliver Sweeney.