There are clowns everywhere: walking down the street, waiting for buses, having arguments, driving cars and even floating up into the air holding on to a giant bunch of balloons!
No, it’s not a new immersive circus concept, but the latest Audi television commercial, in which badly behaved clowns run amok in the city. The loud, mad, messy world seems a long way from the usual understated cool-and-controlled image of the German car manufacturer. We travelled to Prague, the capital of the Czech Republic, to go behind the scenes on the shoot to find out more.
‘We like to keep things simple with Audi – there are a lot of clowns on the road, and our cars have the technology needed to stay safe amongst them,’ explains Ian Heartfield, Creative Director at advertising agency BBH, whose team dreamed up the original concept for the advert. ‘In the ad, we see a series of different Audi models using state-of-the-art technology such as Pre Sense and Brake and Lane Assist to deal with dangerous road users, who we chose to represent as clowns.’