A true celebration of Motorsport

2016 was another hugely successful year at the Goodwood Festival of Speed. Car enthusiasts, automotive legends and the iconic annual Hill Climb event combined to make one of the largest motoring festivals in the world.

Audi stand at the festival of speed 2016

Audi at Goodwood Festival of Speed

Audi UK presented nine brand new models to the public for the first time in the UK at the 2016 Goodwood Festival of Speed, including debuts for the new Q2, Audi’s most compact Q model, and the high-performance all-new R8 V10 Spyder.

Also making their UK public debuts were the all-new, second-generation Audi S5 Coupé, packing a 3-litre V6 turbocharged petrol engine with 349bhp, and, joining the Audi Sport family, the all-new five-cylinder all-new TT RS Coupé.

Another highlight of the Audi stand was the new Q7 e-tron, its largest, most efficient SUV capable of driving up to 34 miles on electric power alone. The second-generation A4 allroad, bridging the gap between the estate and SUV sectors, was shown for the first time, alongside the 4-litre diesel SQ7 SUV.

Paying homage to the R8 GT3 race car that took a total of 323 overall race wins, Audi also presented the brand new limited edition R8 V10 plus selection 24h. Only 24 of these 610PS monsters will be built, making Audi’s most powerful car also one of its most exclusive. As well as all-new vehicles, Audi’s enhanced A3 range was showcased in Saloon, e-tron and Sportback form.

The Vorsprung durch Technik brand’s presence wasn’t only felt on the Audi pavilion area where the public got up close to the latest models; Audi tapped into this year’s theme, 'Full Throttle – The Endless Pursuit of Power', by showcasing the R8 V10 plus Coupé, which took to the famous hill in the Michelin Supercar run on Friday and Saturday; Audi Sport driver Oliver Jarvis was at the wheel.

Audi Sport driver Oliver Jarvis
Hill Climb at Festival of Speed 2016

The Annual Hill Climb

Taking place throughout the weekend, this challenging, technical, 1.16 mile course tested even the very best driver's skills and abilities. The hill climb is the most iconic aspect of the Festival and draws in thousands of motorsport fans from across the world. It is an opportunity to show off both modern and vintage cars, and for drivers to test their skills on the challenging course.

On the hill climb course, five-time Le Mans champion Frank Biela drove the 1991 Audi V8 DTM car to celebrate 25 years since his DTM victory, and the Audi Quattro S1 E2 was driven up the hill by David Llewellin. Pink Floyd's drummer Nick Mason took the Auto Union Type C 'Silver Arrow' up the course to mark 80 years since Auto Union's European Championship victory in 1936.

Home of quattro

The popular off road driving experience showcased Audi's Q range, including the Audi Q3, Q5 and Q7. The public also indulged in an even more immersive experience at the Home of quattro by trying out its virtual reality driving experience software and robotic chair alongside Audi Sport racing driver, Oliver Jarvis.

Audi Sport racing driver Oliver Jarvis

Audi at Goodwood Festival of Speed returns in 2017