Clowns. And how to avoid them.

Out on the road, you never know what may come your way. But we have your back. The intelligent safety features in your Audi keep a constant lookout, anticipating any unexpected situations that might arise through no fault of your own.

Cross-traffic assist rear

You’re reversing, but there’s only so much you can see in your rear and side-view mirrors. Not to worry – Cross-traffic assist rear will alert you when vehicles cross your blind spot, and even activate the brakes if necessary.




Someone ahead of you unavoidably weaves or swerves. This is where quattro all-wheel-drive comes in handy. It distributes grip where it’s needed, giving you the confidence to manoeuvre safely around wayward vehicles.




This smart technology keeps an extra eye on the road. It warns you of objects in front, applying the brakes if necessary. Whether it’s a pedestrian stepping into the road, or a car that suddenly brakes, Pre-sense will help to keep you safe.



Matrix beam

Audi Matrix LED technology is particularly clever. Fully automatic, Matrix LEDs anticipate oncoming traffic and corners. Dipping your main beam accordingly, or adjusting to fully illuminate the road as you take a bend.



Side Assist

When changing lanes, you may not see what’s approaching from behind. Audi Side Assist does. Sensors pick up who’s in your blind spot and will alert you before you make your next move.



Adaptive Cruise Control

Until now, cruise control wasn’t traffic-suitable. With Adaptive Cruise Control, that’s changed. It will slow down your vehicle, keeping you a safe distance from the car in front - even if it comes to a sudden stop. And when the traffic gets going again, the system accelerates to resume your cruising speed.



Self-parking technology

If there isn’t a great deal of space, use your Audi self-parking technology.
Taking control of the wheel for you, it will park you into tight spots with ease.


Serious Technology

Find out more about the Audi models featured in our film.

Vehicle driver assistance and safety systems are not a substitute for attentive driving. Drivers retain full responsibility for providing the necessary inputs for safe control of the vehicle.
System descriptions within this page are provided for information purposes only. System limitations and operational requirements apply.